Gecko Robotics, a Series C startup that makes artificial intelligence (A.I.) and robotics to diagnose the health of the built world, was seeking product-market fit. While its Cantilever® solution showed strong signal across various markets in the private and public sectors, we needed a marketing strategy that would continue to grow brand awareness in opportunity verticals, while also continually driving demand generation and leads within target accounts. Moreover, the company needed to continue to recruit the talent needed to bring their vision to life.

In order to speak to a myriad of audiences, from target customers to prospective talent, we needed to tap into content marketing across core buckets, with multichannel campaigns and tactics -- and it couldn’t all come from the brand. We needed advocates and partners to help tell the brand story: 

Thought Leadership + Public Relations Synergy 

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Sponsored Content, Advertising, and Influencer

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Hosted and Sponsored Events

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Gated Content and Multichannel Distribution 

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Corporate Communications

Employee Advocacy and Talent Generation

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Customer Outreach and Retention 

Sales & Marketing Alignment:

By leveraging insights from the sales team to inform content creation, we ensured cohesive messaging across all deliverables. This approach not only strengthened our internal infrastructure but also fostered greater alignment between sales and marketing efforts.

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Lead Generation Funnel:

We laid the groundwork for a more effective lead generation strategy, which involved closely collaborating with sales managers to identify key target audiences, refine outreach, and capture new leads for nurturing in future campaigns.

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Building social proof:

From new leads and new hires to retweets from Mark Cuban, we successfully built a repository of earned validation that boosted brand credibility and awareness.